Senior Vice President and Chief Marketing Officer – Canadian Banking at TD Bank Group
As the Canadian CMO, Betsey Chung serves as a key member of the executive leadership team for each of TD's Canadian Businesses: Personal and Business Banking, Credit Cards, TD Insurance, TD Wealth and TD Securities. She helps deliver consistent and seamless experiences through all of the Bank's channels, truly optimizing the omni-channel experience. Betsey has over 25 years of experience in the financial services industry, leading large global teams driving marketing strategy, digital acquisition, social, content, customer strategy, targeted marketing, brand development, advertising and media. She has worked for a number of top-tier organizations including BMO, American Express and KPMG in the UK, where she led marketing and digital strategies for FTSE 100 companies.