Marketing Disrupted: Guest speaker

Alexander Lvovich is the managing director of Volvo Car Canada Ltd. Alexander assumed this leadership position as the head of the Volvo Cars sales, marketing and service business in Canada following 20 years of automotive experience in the United States, Canada and Eastern Europe with Volvo Cars and Ford Motor Company. Alexander holds a master's degree in Economics and Management of Technology from the University of Colorado and Belarus State University, and a bachelor's degree in engineering and economics from the Belarus State Polytechnic Academy.


Corporate social responsibility is a must in any marketing strategy. Our hosts talk to Alexander Lvovich about taking ethical stances on hard topics.

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