Accenture’s survey explored the 2015 holiday shopping trends and what Canadian consumer expectations are for holiday shopping season.
The findings show that Canadian consumers are open to a more mobile shopping experience, but they are continuing to buy gifts on more traditional channels such as stores and computers because the mobile shopping experience is simply not keeping up with their needs.
Despite living in a nation that is among the highest smartphone use per capita areas in the world, only 2 percent of Canadian respondents will do a majority of their holiday shopping through mobile apps or mobile-enabled websites. Many were interested in mobile apps and mobile-enabled websites to shop for holiday gifts and help them monitor their loyalty points (61 percent), receive and use promotions (54 percent), and scan items in their cart (49 percent) to keep a running total so there are no surprises at check-out.
The way Canadians think about shopping for the holidays is changing, which presents an opportunity to offer a more enhanced digital browsing and shopping experience to drive sales at the busiest time of year.
About the research:
Accenture conducted an online survey using a representative sample of 1,510 Canadian consumers from Toronto, Montreal and Calgary in September 2015.
You may also be interested in learning more about the U.S. results.