When referencing the growth of data, it’s common to talk in terms of the “three V’s” — volume, velocity and variety. But a fourth V is quickly taking center stage: VALUE.
Quantifying data’s inherent value is the paradigm shift for organizations today – shifting the mindset from data as a mere byproduct of business to an essential and valuable asset for the future. In 2018 and beyond, extracting the value of data has become a competitive necessity.
Accenture Strategy and Western Digital have collaborated on new research that identifies multiple use cases illustrating the essential value of data. We have focused our research on several specific areas: