Accenture Interactive Operations is the global managed services arm of Accenture Interactive. We activate and optimize engaging brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.
Our new operating engine, SynOps for Marketing, creates highly scalable, transparent and insight-powered capabilities enabling brand managers and marketing executives to leverage data mining and advanced analytics to deliver dynamic, relevant and cost-effective experiences for customers.
SynOps for Marketing frees and empowers marketers to deliver innovative ideas that elevate the marketing function from transactional to transformational.
SynOps helps marketing departments move away from traditional manual data processing to a predictive and proactive mindset powered by data science and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.