Activating & running the best customer experiences

A new model for a new generation of marketers.
Data driven – Technology enabled – Content powered.

What we do

Accenture Interactive Operations is the global managed services arm of Accenture Interactive. We activate and optimize engaging brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.

Our new operating engine, SynOps for Marketing, creates highly scalable, transparent and insight-powered capabilities enabling brand managers and marketing executives to leverage data mining and advanced analytics to deliver dynamic, relevant and cost-effective experiences for customers.

SynOps for Marketing frees and empowers marketers to deliver innovative ideas that elevate the marketing function from transactional to transformational.

SynOps helps marketing departments move away from traditional manual data processing to a predictive and proactive mindset powered by data science and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.

When is now

Building a powerful experience activation network

SynOps for Marketing

Activating exceptional customer experiences

Accenture Interactive Operations managed services

We execute, measure, and optimize relevant customer experiences, at global scale, across all digital channels to fuel growth. Our experience activation network has 25,000+ digital professionals with expertise in 20+ industries and 45 languages.

Next generation content services

Amplifying the power of content at scale to drive dynamic personalized experiences. By deploying the latest technology and techniques, we create a step change in clients’ content activation strategies.

  • Content Design & Conceptualization
  • Multi-channel Dynamic Content Creation & Production
  • Content Localization & Distribution
  • Content Management & Measurement
  • Scaled Content Analytics, Testing & Optimization

Digital marketing services

Activating digital channels including CRM, SEO, SEM & Social to improve customer experiences and grow marketing-led revenue. By leveraging data, proprietary algorithms and machine-learning intelligence, we deliver personalized, seamless brand experiences.

  • Data-driven Campaign Planning and Set-up
  • Integrated Channel Campaign Personalization
  • Digital Asset Management across Paid, Owned, and Earned Channels
  • Campaign Execution & Real-time Optimization
  • Marketing Performance Dashboard Management

Programmatic digital media services

Running multi-channel and multi-platform paid media activity to drive growth. By providing programmatic execution of digital paid media through a transparent operating model, we deliver greater control over media investments.

  • Media Planning, Activation & Optimization
  • Budget Deployment, Optimization & Reconciliation
  • Channel Performance Analytics and Custom Attribution Modelling
  • Real-time Dynamic Content Creation & Development
  • Fraud Prevention, Ad Verification & Brand Safety Governance

eCommerce services

Managing the ‘discovery to purchase’ supply chain for eCommerce activation to boost sales & customer experience. By applying insights and predictive modelling we create a differentiated online store & marketing presence helping to drive customer acquisition and retention.

  • eContent Creation, Customization, Production & Delivery
  • eCatalog Design, Maintenance & Product Development
  • eMarketing Activation Playbooks & Training
  • eStore Set-up, Management & Real-time Optimization
  • eCommerce Data Analytics

Business outcomes delivered include:


Doubled customer response rate through an optimized and personalized content production & delivery process.


Acceleration in global speed to market for clients across multiple industries. We achieved this by reducing content and campaign development processing time by half.


Increase in asset utilization by developing & executing a more effective digital content management approach.


Growth in digital sales by creating & deploying personalized activation strategies across paid, owned & earned channels.

Through technology and creativity, we are transforming the marketing supply chain to build the world's most powerful experience activation network.


Global President – Accenture Interactive Operations


Accenture to acquire Adaptly to bolster programmatic services offering

Accenture has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables brands to manage data-driven campaigns.

Accenture launches SynOps, a human-machine operating engine

SynOps is an assembly of talent, capabilities and technologies, including artificial intelligence (AI) and advanced analytics.

Accenture Interactive Operations Expands Leadership Team

Caspar Schlickum to lead Asia Pacific region; Peter Kolster Hansen to lead Next-Generation Content Services.

Case studies

How data driven experience activation helped Subway create a new recipe for success.

Improved ROI on marketing spend helped deliver an 11x increase in revenue for this high-tech company.

View All

Awards & recognition

Winning today requires robust data, the ability to derive insights, the latest technology, and expertly managed marketing operations powered by a human-machine model. Take a look at where we have been recognized!

Our leaders

Connect with us

Intelligent Operations blog

Our experts blog about how intelligent operations harness talent, data, and intelligence to help organizations improve performance.


Accenture Interactive Blog

Greater experiences start here.


Join us

We’re looking for people to deliver continuous, rapid-fire innovation and new business capabilities at Accenture Operations.

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