In brief

In brief

  • Accenture and Backbase have created a powerful partnership to work together to help institutions modernize their core banking operations.
  • This comprehensive approach helps banks operate as “living businesses” to create highly personalized customer experiences and foster innovation.
  • It also combines Backbase’s digital platforms and Accenture’s global resources, to reinvent business models and present compelling product offerings.
  • This can result in improved customer retention, better cross-sell opportunities and a greater share of each customer’s wallet.


Looking through the customer’s eyes

In a digital environment, banks need to identify and then respond immediately to customer demands. This is what Accenture calls Banking as a Living Business, with the bank presenting customers with hyper-relevant offerings, including non-traditional products and services. Banks can interact with customers at times of their key life moments.

The case for the best digital foundation

Digital change is expensive and time-consuming. A proper digital foundation includes high levels of process digitization, along with application programming interfaces (APIs) to ensure a connected experience for delivering banking products and performing transactions. Banks should also be able to offer omnichannel options. This requires investment in capabilities such as analytics, robotics, artificial intelligence and digital marketing. Accomplishing all this is often beyond the scope of even the most sophisticated internally developed platform.

One central digital platform can orchestrate seamless, personalized experiences across any channel or device.

By combining Accenture’s global scale and deep industry experience with Backbase’s sophisticated, flexible platform, Accenture and Backbase help banks bypass the obstacles presented by legacy systems on the path to true digital banking.

Banks do not need to replace or rebuild their core systems; rather, Backbase allows banks to repurpose them by incorporating their content, data and functionality into a new digital customer experience layer. This is optimized for easy integration with existing business applications.

The Backbase platform allows for future growth, flexibility and the rapid development of new offerings, minimizing built-in obsolescence and reducing the risk of irrelevance.



A new vision of banking

The Accenture/Backbase approach embodies a new vision of banking. By combining Accenture’s global scale and deep industry experience with Backbase’s sophisticated, flexible platform, Accenture and Backbase help banks bypass the obstacles presented by legacy systems on the path to true digital banking.

Join us to learn more

Backbase Connect 2019 is quickly approaching. Register for this event to join Accenture, who will be the platinum sponsor at the event, and explore how you can innovate and become an indispensable part of your customers' daily lives.

Banks that get digital transformation wrong can damage their customer relationships and lose market share to nimbler and more technologically adept competitors.

About the Authors

Peter Kirk

Managing Director – Financial Services, Customer Insight & Growth


Alan McIntyre

Senior Managing Director – Banking


Miguel A. de Tomás​

Consulting Senior Manager – Backbase Practice Lead​


Patrick Rood​

Global Director of Partner Business, Backbase

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