eBusiness strategy

Of the countries surveyed, German executives see the least urgent need to accelerate innovation to stay competitive.

Key challenges include data privacy and security, siloed way of working, and inflexible or complex business processes.

4 key takeaways for eBusinesses

34%

see their eBusiness strategy as well defined and highly effective

34%

have a central team with distributed execution

45%

had an eBusiness strategy for over 3 years

15%

report into sales

Commerce and innovation investment

Forty-nine percent of decision-makers for German companies expect to see both a significant increase in their level of investment in commerce technology and their investment in innovation in eBusiness.

Digital content performance

The executives surveyed found product marketing content to be among the most influential in driving consumers to convert online, but cited product reviews as among the best performing.

Quality content influences online purchases.

Innovation

64%

of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano​

Senior Managing Director, Lead – Consumer Industries, Europe​


Sohel Aziz

Managing Director


Jim Clark​

Research Lead – Global Accenture Interactive

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