The overwhelming majority of European decision-makers believe innovation is key to staying competitive—yet only 45% expect to significantly increase their level of investment in eBusiness innovation.
Key challenges include limited or disjointed insight into the customer, data privacy and security, and inflexible or complex business processes.
4 key takeaways for eBusinesses
Commerce and innovation investment
European decision-makers continue to see the value in new technologies, with 51% expecting to see a significant increase in their level of investment in commerce technology over the next three years.
Online sales and content performance
The majority of executives agree: quality content influences online purchases throughout the consumer journey.