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DRIVE ADVERTISING BUSINESS VALUE

The Accenture Multimedia Advertising Platform supports communications and media companies by increasing their Advertising Business Value through the activation of key value drivers:

GROW & PROTECT REVENUES

Increase revenue per advertiser
Acquire new advertisers
Increase inventory
Improve inventory monetization

OPTIMIZE COSTS

Optimize sales
Optimize ad operations

PLATFORM CAPABILITIES

Facilitates progressive modular deployment

Enables Multimedia Campaigns (Traditional + Digital) trading

Orchestrates multiple sales channels direct and programmatic (Omni-Channel)

Enables Premium Programmatic through Sales Service Portal & Publishers’ APIs

Powered by data through advanced analytics developed on top of SFDC Data Management Platform

Provides pre-built connectors for integrating ad scheduling, ad serving, RTB solutions + buying tools/DSPs

RE-IMAGINE YOUR DIGITAL VIDEO BUSINESS