In January 2008, Accenture teamed with Microsoft and Avanade—a joint venture company of Accenture and Microsoft, to help Media Prima Berhad develop the advertiser sales management solution.
Responsible for the end-to-end management of the project, Accenture developed a compelling business architecture blueprint and brought that vision to life through a rigorous development process characterized by, among several key aspects, useability and strong end-user and executive sponsorship and participation. A highly effective and integrated team of Accenture and Avanade specialists worked to design and build both the advertiser relationship management and business intelligence capabilities using Microsoft .NET, Microsoft CRM version 4 and Microsoft SQL Server.
The Avanade Connected Architectures development framework and key Microsoft CRM development accelerators from Avanade allowed the project to be delivered in a predictable and productive manner with a focus on business value supported by technology architecture excellence.
According to Encik Abdul Rahman Ahmad, group CEO at Media Prima Berhad: “The Microsoft-based solution developed by Accenture and Avanade offered us a simple, elegant, intuitive and, more importantly, very user-friendly system. We have virtually real-time generation of sales management reports—a necessity that was not available to us prior to the new system. Now, it is easier to benchmark team performance.”