A leading luxury car manufacturer collaborated with Accenture to help preserve its unique customer experience as the company grows and expands in new markets. Together, they are implementing Salesforce Sales Cloud® and Service Cloud® and new supporting business processes that give everyone in the company’s headquarters, regional offices and dealerships an integrated, 360-degree view of the customer.
The new tools and automated processes allow marketing, sales and aftersales teams to provide customers with relevant content in their preferred channel at the right time. The solution also lays the foundation for analytics and even greater customer personalization using digital tools.
With a holistic view of its customers and sales performance, the company can improve market responsiveness, sales productivity and growth.