CAPABILITY

Winning at the speed of fashion

Shaping how fashion brands adapt their strategy, processes, organizations and tools to win at the speed of fashion

Overview

In today’s faster, digital, omnichannel marketplace, traditional fashion brands are making strategic investments in key capabilities, adopting the key tenants that make fast fashion brands successful.

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Being Right
Bringing on-trend products to your target customers

Being Fast
Delivering the product when it’s needed, faster than your peers

Being Efficient
Creating lean, cost efficient, end-to-end operations

Strategy

Fashion brands that invest in Being Right, Being Fast and Being Efficient are being rewarded with the following benefits:

INCREASED REVENUE
through trend-right, customer-centric assortments and innovations

REDUCED COSTS
through smarter product component sourcing and reuse

FASTER SPEED
to market through smarter calendar and streamlined processes

IMPROVED LOYALTY
of lifetime customers achieved by being right, and being fast

Accenture has a specialized offering focused on transforming how apparel and footwear companies bring their products to market in a fast fashion marketplace.

Value Stream

Fashion brands will have to make investments across their value stream to realize the benefits of adopting these key tenants.

Innovation: Empowering your brand to take the right risks with new products
Planning: Implementing a calendar that enables you to plan lines around the consumer, closer to market
Merchandising: Balancing the “art” of fashion, with the “science” of data-driven decision making
Design: Investing in design capabilities as innovative as your products
Development: Developing products faster and at an optimal cost through PLM
Commercialize: Managing your sample and test products to scale production quickly
Sourcing: Keeping vendors accountable to high performance and sustainability