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Accenture perfect sales

Accenture Perfect Sales integrates key sales and merchandising capabilities, enabling CPG companies to achieve up to 30 percent improvement in trade performance.


Measurement and optimization are at the core of Accenture Perfect Sales. The service has a common set of execution-based measures related to the perfect point of sale. It enables better field-based data capture, improving the quality and timeliness of the data. This allows the CPG company and/or its distributors to take immediate corrective actions and unlock value.

Find out how Accenture Perfect Sales—Distributor can help CPG companies tackle the challenge of indirect distribution

For more information, download the Accenture Perfect Sales brochure or contact Koen van Bockstaele or at +44 20 7844 1439 or Phil Gardner or at +44 20 7844 2550.


For decades, Accenture has been a leader in assisting Fortune 100 clients with sales strategy, planning and execution. Our talented team members bring real-world sales and marketing experience. We also have a legacy of developing services that transform an industry and become the gold standard. Accenture owns and develops software targeted for the CPG sector. Our industry-leading retail execution and merchandising software automates processes and provides performance visibility with a lower cost of entry. By providing the hardware and hosting the technology as an end-to-end service, CPG companies can reduce their up-front investment and risk with a per-user charge.

We have deep experience and a proven track record in all components of Accenture Perfect Sales, including industry-specific sales processes and analytics, underpinned by scalable delivery capabilities and broad geographic coverage. Because our industry and functional consulting capabilities are tightly connected to our technology expertise and delivery teams, we are well positioned to deliver the complete oversight of an integrated service.


Our Accenture Perfect Sales integrated service enables clients to turn on capability with a competitive per-user price point that can reduce with scale. In addition, Accenture Perfect Sales can extend to value-based optional services that involve optimizing different steps within the sales process including coverage planning, cross-sell, up-sell and out-of-stock predictions.

Core service level components include:

  • Accenture CAS software hosted on the Cloud (merchandiser, retail execution, distributor management and sales)
  • Digital image recognition/Accenture CAS Digital Merchandising Service
  • Integrated reporting and KPI dashboards
  • Standard optimization capability where analytic insights are delivered as a service
  • Application train the trainer
  • Mobile device management
  • Service management

Optional service components include:

  • Device provisioning and hardware management
  • Value-based optimization services (for different steps within the sales process including coverage planning, cross-sell / up-sell, “out-of-stocks” predictions)
  • Field personnel capability enablement
  • Field-personnel business process outsourcing

Accenture can also provide strategic and operational consulting expertise and support across a range of areas directly linked to our Accenture Perfect Sales service including market and customer segmentation (‘market archetypes’) that directly leverages on-going Accenture research investments for the CPG industry.