Many believe that drug pipeline challenges, structural changes in the industry, and the rise of digital channels are heralding the end of the pharmaceutical sales rep role. Not so.
The healthcare industry's focus on delivering improved patient outcomes, along with advances in digital technologies, create an environment in which sales reps can become more valuable than ever. With new skills and digital tools, they can address the needs of a broader network of buyers and influencers and deliver innovative solutions that help doctors deliver better service to their patients.
Learn more about The Rebirth of the Pharmaceutical Sales Force.