Winners in the digital age do much more than complete a technology checklist. They know their success hinges on people. Understanding changing customer needs and behaviors is, of course, hugely important. But the real deciding factor in the digital era will be the ability to evolve corporate culture. That means not simply taking advantage of emerging technologies but, critically, embracing the new business strategies that those technologies drive.
You can’t solve this challenge just by consuming more and more technology. Nor, as some fear, by replacing humans with machines. Instead, enterprises must focus on enabling people – consumers, employees and ecosystem partners – to do more with technology. That demands a digital corporate culture enabling people to continuously adapt, learn, create new solutions, drive relentless change, and disrupt the status quo. In an age where tech is grabbing the limelight, true leaders will, in fact, put people first.
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After one decade, one dominant force has emerged: digital.
In 2015, digital accounted for 22 percent of the world’s economy, based on Accenture research. Its rapid expansion is set to continue, and we expect that by 2020, it will increase to 25 percent, up from 15 percent in 2005.
Digital evolution means:
Accelerated rate and expanding scale of change
Adopting new working practices, methodologies and processes
Accessing and implementing surging flows of data
Enabling new models for employment and partner collaboration
Heightened customer expectations and increased digital interaction
The four pillars of a successful digital culture
1. Data driven
Data becomes so pervasive and readily available that it supports insight-driven decision-making everywhere
2. Built for change
Changing how you’re built to develop new skills, new processes, new products and whole new ways of working. Your people accept change, enterprise-wide.
3. Embrace disruption
An inspirational vision of how technology enables different – and better – processes…so the business can play a lead role in forming and coordinating existing and future ecosystems.
4. Digital Trust Awareness
Technology change creates new risks. But you can’t reverse-engineer security, privacy and digital ethics around a technology. Instead, they must be integral to development from the outset.
We’ve come a long way in a short time. Technology advances just keep creating amazing new opportunities. Companies no longer just serve customers. They collaborate with them. They no longer compete against rivals. They partner with them. They no longer are limited within industry boundaries. They ignore them.
But if there’s one thing they can’t ignore, it's people. Change your status today by inventing a new culture. Make change part of your digital culture’s DNA. A place where technology empowers people to do things differently and do different things. Create results few expected but all admire.
“The mantra for success: ‘People First’”