The US healthcare system is under various pressures to “fix” inefficiencies while at the same time addressing changing consumer expectations. These forces are fueling the funding of digital healthcare start-up s and business models.
Traditional healthcare organizations and all industry stakeholders alike are taking interest in this shifting marketplace and trying to assess whether this funding momentum will continue, to what extent and to what market segments.
Five key drivers are sparking business opportunities and digital health start-up funding: healthcare system waste, the blending of physical objects with digital technology, industry newcomers, new investment models and social motivation. To varying degrees, these drivers will continue to fuel the acceleration of digital health funding, ultimately disrupting the industry.
A digital disruption in healthcare is already unfolding, with the marketplace seeing the emergence of new business models and technologies that are beginning to change social interactions, alter consumer expectations and ultimately improve health outcomes.
Billions of dollars are being poured into healthcare companies that combine Social, Mobile, Analytics, Cloud and Sensor (SMACS) technologies, with leading companies aiming to link both products, such as “wearables,” and services, such as clinical advice lines.