The automotive industry has always been open to innovation. However, the explosive growth of digital technology and its pervasive use by consumers around the world in their daily lives is having a profound impact on car manufacturers (OEMs) and dealers as purchasing behaviors are changing significantly and there is a growing demand for connected vehicle services.
On one hand, OEMs need high stability and reliability in production and logistics, as well as high agility, flexibility and a desire for change to provide these new services. On the other hand, OEMs are competing with customer-facing digital experiences from other consumer product companies. Auto companies need to provide an integrated customer experience and build this on top of their existing landscape.
To win the digital battle, OEMs need to fundamentally rethink how they build and deploy applications, as well as how to integrate existing systems and processes.