OVERVIEW
Latinos comprise 57 million Americans translating to more than $1.3 trillion in buying power. Media companies pursuing this demographic segment can take several steps to monetize the opportunity. One major factor is the need to close the Latino representation gap in television and film.
In Expanding The Representation of Latinos In Media, learn about how analytics can help media companies understand digital Latino consumer behavior, and identify the capabilities to target and serve them effectively.
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