As the world becomes increasingly digital, high tech companies face a new reality: the speed of innovation is greater than it’s ever been, the time between development cycles continues to shrink, and customer expectations continuously rise. Only by becoming more data-driven in their decisions can high tech companies become more responsive to their customers’ needs, deliver new digital experiences and increase operational efficiency. To make this happen, high tech companies must master the Digital Thread – the flow of data that runs through all the organizations and contexts with which a product/service interacts.
Accenture recently completed research among global high tech companies aimed to understand the industry’s readiness for, and adoption of, the Digital Thread. Learn more about what we discovered, and why these findings are so important to high tech companies today.