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Digital Marketing Manager (Automotive Sector)

Job Location: Brussels

Regional Description: Belgium

Job Number: 00351657


- Job description

Accenture is a global management consulting, technology services and outsourcing company, with more than 425,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. 

Key Responsibilities


Work as the 'face' to the local market brand managers and communication managers for a Digital Marketing service (that includes Email and digital display ad campaign management; SEO and SEA optimization; Analytics in web, CRM, (leads) delivered from nearshore (Europe) and offshore (India), with strategic direction coming from head office.

·       Managing a team of 2 local persons (+ indirect management of 2 near-shore part-time resources)

·       Execute and deliver the clients digital/online marketing strategy and planning to include online, new media, SEO to drive the business forward through key marketing channels.

·       Administration of online branding, communications and campaigns through consumer websites, search engine optimization, search marketing, and email marketing.

·       Liaise with the brand team to ensure campaign strategy is in place, fulfilling local and central guidelines.

·       Work with internal teams and external vendors to improve the design, usability, content and conversion points of the consumer websites.

·       Deliver frequent optimization and monthly reporting of results against metrics, including use of web analysis tools such as Adobe Analytics, email data reports.

·       Present convincing arguments for recommendations to the client and 3rd parties while maintaining successful working relationships.

Basic Qualifications

  • BA/BS or Master degree (ideally Marketing, Digital / Computer Science, or Business related).
  • At least 4-6 years of experience working as a digital project manager for an agency or large sized business.
  • Proficiency in SEO/SEM, analytics, campaign management and eCRM with focus on lead generation and conversion to sales.
  • Excellent client management skills, with the ability to work in a fast paced environment, managing stakeholders onshore and offshore.
  • Excellent spoken and written language skills in English, French and/or Dutch, (Italian is a plus)
  • Understanding of:
  • Adobe Analytics/Adwords, Marketing Campaign automation tools - Eloqua, Seizmek etc.
  • Multivariate testing tools and techniques e.g. Adobe Test&Target, Optimizely etc.
  • CRM tools
  • Web analytics tools (e.g. Adobe Analytics,)
  • Availability for travels

Are you interested?

Are your ready to join Accenture as Digital Marketing Manager and change the world around you? Apply online or send your resume and cover letter to

Innovation is about bringing different people, ideas and perspectives together. As an equal opportunities employer, Accenture welcomes all applications and does not discriminate.

Your Future Working environment

If you join Accenture, you can make great ideas happen for some of the world's most dynamic companies. With broad global resources and deep technical know-how, we collaborate with clients to cultivate ideas and deliver results. Choose a career at Accenture and enjoy an innovative environment where challenging and interesting work is part of daily life.

Next to our excellent terms of employment and fringe benefits, we invest considerable resources to provide on-going training that builds and extends professional, technical and management skills in all areas. At Accenture, you will operate in a professional environment where entrepreneurship is hugely encouraged. Together with international colleagues you will work on high impact projects for many of the Fortune 500 companies.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.

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