This large US Blue Cross/Blue Shield health plan—one of the country’s largest—offers a variety of indemnity and managed-care health insurance products, along with consumer-driven health plans and Medicare supplementary products.
Changes in the dynamics of the US health industry and increased competition made it imperative for the client to develop the capability to analyze its client base to optimize its decision-making processes. None of the client’s current tools and processes supported client-based forecasts and analysis, while limited data outputs further limited its options. Aside from being scarce, its data was also unreliable.
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