The client implemented Accenture’s quick-win recommendations within 10 weeks, delivering measurable benefits in reporting and self-service capabilities. Automation of monthly marketing reports reduced report generation from three to four days to less than four hours. Improved accessibility of enterprise data enabled self-service analytical capabilities at the pharmacy level. The introduction of weekly dashboard reports—documenting sales calls and recent results—delivers insights at a glance, leading to faster business decisions and actions.
To pursue long-term gains, senior management approved Accenture’s blueprint-phase recommendations, thereby spurring discussions of further investments in analytics capabilities. Accenture recommended the client extend its customer segmentation model, thereby refining the way it manages different groups of customers considering present and future value. The client is also using analytics to track sales force effectiveness, and evaluate the efficacy of marketing tactics by using a sales regression model.