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CLIENT CASE STUDY


PUMA China eCommerce build and deploy

Accenture helps PUMA accelerate its eCommerce business in China by launching a new store in China’s largest, fastest growing online retailer JD.com.

Overview

The fastest way for the global Sportlifestyle company PUMA to take its eCommerce business in China to the next level was to launch a new store in China’s largest and fastest growing online retailer JD.com.

Puma China partnered with Accenture to provide comprehensive PUMA JD e-Store digital marketing services, including store design, store build and deployment, store campaign design and execution; and third-party partner management.

Market Insights

Results

When successfully launching the PUMA JD e-Store, not only did our team stay true to the Accenture quality promise, but they also managed to do this within a record time of less than three months from project kick-off until we sold the first item on the PUMA JD.com marketplace site.

Post-launch, the Accenture Interactive team continues to manage and help grow PUMA China JD.com’s e-Store by leveraging our outstanding Accenture Multichannel Commerce Solution for China (AMCC) capabilities and team.

Omni-channel Commerce

Recent years have seen the explosion of channels and devices. To keep pace, many companies have developed a range of tools to connect with customers and personalize their digital experience.

Omni-channel experiences, where customers can move seamlessly across channels and devices, has resulted in higher customer satisfaction, enhanced loyalty and greater sales.

Learn more about Omni-channel commerce by exploring the links below.