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CLIENT CASE STUDY


Optimizing the online shopping experience at O2

Accenture and O2 established a working partnership model to deliver a seamless online shopping experience for its customers.

Overview

O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to UK regulator Ofcom.

With over 23 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wi-Fi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Read more about O2 at o2.co.uk/news.

Discover how Accenture and O2 established a working partnership model which delivered a seamless online shopping experience for its customers.

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