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CLIENT CASE STUDY


NET.

Accenture helps NET to extend its video-on-demand services to multiple devices.

Overview

In the volatile new media and entertainment ecosystem, two things are certain: Disruptive trends will continue to emerge, and consumers will keep on demanding more and more from their screens of choice.

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Opportunity

By extending its NOW video service to multiple screens, NET has secured its status as Latin America’s most advanced next-generation content provider. Consumers can now access a rich catalog of titles across a broad range of devices—smartphones, tablets and PCs. Based on Accenture Video Solution software, the new multi-screen NET NOW video-on-demand service has enabled the company to take control of its service roadmap for the digital age.

Solution

Accenture and NET worked together to design the components for the new service. Once these were agreed, NET selected AVS as the preferred orchestrator for its video content. The stage was set for an accelerated roll-out of the new NOW. Starting December 2013, teams from the two organizations began the complex integration of products and legacy systems that would be needed to create a new service delivery platform. The project included a number of core requirements, including:

Building an IP ABR (Adaptive Bitrate Streaming) video headend able to transcode and package content in real time, upon user request, reducing the investment needed to prepare and store multiple formats

Extending the existing VOD service proposition beyond TV, delivering the same user experience to computers, tablets and smartphones, enabling users to fully access, navigate and control their content from multiple device

Designing the foundation of an open, cloud-based video backend able to integrate all future devices and service capabilities in order to satisfy customer demand for flexible content consumption and new forms of content monetization.

Results

Within six months, the combined NET/Accenture team implemented and launched a groundbreaking, flexible and future-ready multi-channel service delivery capability. This innovative video-on-demand service has made it possible for the company to take control of its digital destiny in an increasingly competitive and fast-moving marketplace.

NET was ready to take its offering to market within six month

NET can deliver a truly digital customer experience while driving down costs

With Accenture continuing to provide 24/7 application and infrastructure support, NET benefits from a low total cost of ownership and can offer its large selection of titles at extremely competitive prices.

By offering the new NOW service free of charge to subscribers of its HD package, NET has been leveraging the solution to drive loyalty amongst existing customers.