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CLIENT CASE STUDY


German Telco: On-demand business analytics services

Accenture helped a large, German telecommunications company develop an efficient operating model for on-demand analytics services.

Overview

The telecommunications industry has long applied analytics to consumer segments to predict churn, and to suggest cross- and up-sell opportunities. Companies are now pursuing more sophisticated analytics for the enterprise side of the business.

Our client, a German telecommunications company, considered creating a central function to support the company with expertise and analytics resources as necessary. This strategy, however, would require substantial capital investment, and depend on being able to attract highly sought-after analytics talent.

 

Click here to download the full article. Business Analytics as a Service Enables German Telco to Pursue Opportunities in Enterprise Segments. This opens a new window.Download the PDF [PDF, 183KB]

Perspectives

Media Help

PDF Help

Watch Phil Jordan, CIO of Telefónica Global Technology, discuss the importance of evolving into a more digitally-centered telco, leveraging customer data and focusing on being over the top.

Solution

Accenture proposed a model called business analytic as a service (BaaS ). With experts and core infrastructure established, BaaS could be set up and customized for the client in a fraction of time compared to developing internal capabilities.

Accenture also created a hosted analytics environment based on SAS software. Client data is being stored, transformed and analyzed, and presented in online reports via a custom portal designed for the client.

With Accenture experts at the client site, collaborating with offshore professionals from the Global Talent & Innovation Network, the delivery model enables the client to apply analytics economically to the small and medium-sized business segments.

Learn more about Accenture customized solutions for Communications companies

Results

The Accenture BaaS solution enabled the client to target business customers in all enterprise segments with greater effectiveness and efficiency. Compared to traditional approaches, the projected gains in efficiency are expected to range from 200 percent to 400 percent.

The BaaS model also enables the client to apply predictive techniques to smaller and midsized business segments, providing additional opportunities for the company to pursue high performance.

 

Click here to download the full article. Business Analytics as a Service Enables German Telco to Pursue Opportunities in Enterprise Segments. This opens a new window.PDF: Business Analytics as a Service Enables German Telco to Pursue Opportunities in Enterprise Segments [PDF, 183KB]

Learn more about Accenture Analytics.

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