The telecommunications industry has long applied analytics to consumer segments to predict churn, and to suggest cross- and up-sell opportunities. Companies are now pursuing more sophisticated analytics for the enterprise side of the business.
Our client, a German telecommunications company, considered creating a central function to support the company with expertise and analytics resources as necessary. This strategy, however, would require substantial capital investment, and depend on being able to attract highly sought-after analytics talent.
Download the PDF [PDF, 183KB]
Accenture proposed a model called business analytic as a service (BaaS ). With experts and core infrastructure established, BaaS could be set up and customized for the client in a fraction of time compared to developing internal capabilities.
Accenture also created a hosted analytics environment based on SAS software. Client data is being stored, transformed and analyzed, and presented in online reports via a custom portal designed for the client.
With Accenture experts at the client site, collaborating with offshore professionals from the Global Talent & Innovation Network, the delivery model enables the client to apply analytics economically to the small and medium-sized business segments.
The Accenture BaaS solution enabled the client to target business customers in all enterprise segments with greater effectiveness and efficiency. Compared to traditional approaches, the projected gains in efficiency are expected to range from 200 percent to 400 percent.
The BaaS model also enables the client to apply predictive techniques to smaller and midsized business segments, providing additional opportunities for the company to pursue high performance.
Learn more about Accenture Analytics.
Good business takes more than intuition. With data management, business intelligence and analytics services, companies can journey from insights to outcomes. The goal? To unlock the promise of big data, drive new analytics insights—and act on them.