Skip to main content Skip to Footer

CLIENT CASE STUDY


Accenture Broadcast: A global communications capability

Broadcast video connects Accenture teams across the globe to better serve clients.

Overview

Accenture looked to extend the value of the major investment it has made over the past 10 years in its video infrastructure by translating it from a network of devices for peer-to-peer communication into a network of content sources for global broadcast communications. With this development, Accenture created a dedicated capability, Accenture Broadcast, which makes it not only possible but easy for Accenture leaders to participate in global broadcasts by video from any Accenture location or any other site with good network connectivity.

Today, this capability enables Accenture leaders and Accenture’s more than 300,000 people to visually connect through live global broadcast events. These event help globally distributed presenters and participants to effectively, creatively and easily communicate with each other as part of a geographically dispersed global organization.​

Opportunity

Accenture looked to extend the value of the major investment it has made over the past 10 years in its video infrastructure by translating it from a network of devices for peer-to-peer communication into a network of content sources for global broadcast communications.

With this development, Accenture created a dedicated capability, Accenture Broadcast, which makes it not only possible but easy for Accenture leaders to participate in global broadcasts by video from any Accenture location or any other site with good network connectivity. Accenture views video and social platforms as the primary communication method in the digital enterprise. The company is developing rapidly as a social enterprise and is encouraging the use of video through broadcast services.

Solution

For more than a decade, Accenture has been transforming its investment in Telepresence and videoconferencing infrastructure into a broadcast communication capability that delivers live online video events to the employees of Accenture worldwide and to the general public.

This capability in the form of Accenture Broadcast today operates at the intersection of IT and television broadcasting, bringing together cutting-edge technology and a 50-person global team with highly diverse creative and technical expertise to successfully deliver content specifically targeted at the needs of a large global enterprise.

Three innovative aspects to its approach enabled Accenture to evolve its video infrastructure investment to the capability it is today:

  • Turning global video endpoints as remote broadcasting studios

  • Repurposing of television production equipment

  • Turned traditionally one-way broadcasts into collaborative two-way events

As a result, Accenture Broadcast enables Accenture leaders and Accenture’s more than 300,000 people to visually connect through live global broadcast events, enabling globally distributed presenters and participants to effectively, creatively and easily communicate with each other as part of a geographically dispersed global organization.

Results

Broadcast video has become the primary vehicle used by Accenture leaders to connect with their global teams, inform them and share knowledge and ideas to better serve Accenture and its clients. Clients say one thing that really sets Accenture apart is the way the company collaborates.

The numbers reflect that Accenture people are tuning in: Accenture Broadcast streams out 1.5 million minutes of content per month on average, representing a near doubling of minutes from fiscal year 2013 to fiscal year 2014. Accenture also benefits from cost avoidance due to time and travel savings. Accenture Broadcast helps achieve approximately $4 to $5 million per year in avoided travel costs by employees.

10 things you need to know to effectively produce and broadcast video in the enterprise. This opens a new window.

10 things you need to know to effectively produce and broadcast video in the enterprise

When discussing video in the enterprise the typical focus is on how video collaboration capabilities enable your people to connect visually to a single-shot of a talking head. But a trend that we started to see at Accenture is that the same tools that facilitated this kind of communication were taking on a different purpose: full production broadcasting.

ACCENTURE PODCAST

Global broadcast communications connect Accenture people across the globe

Listen as Accenture managing directors Chris Crawford and Jason Warnke discuss the journey of Accenture Broadcast, moving from person to person interaction to visually connecting all Accenture people through live, global broadcast events.

SUGGESTED CONTENT