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Accenture Multimedia Advertising platform

HOW THE ACCENTURE MULTIMEDIA ADVERTISING PLATFORM WORKS

The platform is based on Salesforce technology, and enables a progressive deployment to a client’s environment


The platform is based on Salesforce technology, and enables a progressive deployment to a client’s environment

ADVERTISING MARKETPLACE MODULE

The Accenture Premium Marketplace enables data-driven multimedia campaign sales through multiple automated sales channels (direct sales, self service, direct integration buying systems). The premium marketplace module enables multiple sales channels in an omni-channel mode:

B2B CRM MODULE

The B2B CRM module provides a 360 view of the advertising business across several sales channels – direct and programmatic. The module is a CRM solution based on SFDC technology vertical for the Advertising business covering Lead and Client Management, Opportunity Management, Sales Force Automation & Collaboration and Portfolio Management. The main features are:

MULTIMEDIA AD SALES MODULE

The Multimedia Ad Sales module is a best of breed CPQ solution vertical for the Advertising business supporting multimedia (Traditional + Digital) order/campaigns management. It is a Multimedia Catalogue and Proposal/Order Management system for the Advertising business capable of covering both Digital and Traditional Ad Sales processes. It is based on the CloudSense Media CPQ product, pre-configured by Accenture and enriched with a set of extended Accenture features/connectors:

INTEGRATION LAYER

The platform is equipped with an Integration Layer for legacy systems and for Ad Tech components enabling E2E automated workflows during the whole Campaign lifecycle, from Proposal to Billing.

DATA MONETIZATION ENGINE

The Data Monetization Engine is based on a Data Lake solution implemented by Accenture for supporting Advertising specific Use Cases both for Digital and Linear TV. The platform is powered with an Advanced Analytics module provided in bundle with data scientist services providing machine learning algorithms and a large set of predefined dashboards with metrics specific for the Advertising business:

RE-IMAGINE YOUR DIGITAL VIDEO BUSINESS