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Propelling growth through personalization

Dynamically curating experiences to each individual and context in a seamless manner across channels


Thanks to the digitization of everything, we now have the most hyper-reactive markets in history. However, innovation at this speed comes with an unintended consequence—a never-ending glut of options.

The promise of personalization is to propel growth by dynamically and uniquely tailor experiences to each individual and context in a seamless manner across channels. But, personalization is not limited to cross-selling or up-selling. Nor is it strictly about having the right product at the right place at the right time. Accenture believes the ultimate goal of personalization is to use data to make it easier for customers to find and consume what they want, how and when they want it.

Learn more about our services below and explore how Accenture’s personalization research and insights combined with our unique tools, assets and enablers can help your organization drive sustained personalization results.

Watch how Accenture helps Meliá Hotels International grow direct digital sales and deliver superior digital customer experience.



Livestream from New York City!
September 21, 2016
1:15 p.m. – 2:00 p.m. EST

Sponsored by Accenture Interactive, the Opticon 2016 conference series engages digital thought leaders in vibrant discussions to foster learning and collaboration.

Jeriad Zoghby, PhD
Managing Director,
Global Lead Personalization
Accenture Interactive

Jeriad Zoghby will lead a discussion on personalization transformation strategies.
Listen to Jeriad and contribute to the conversation.




#opticon2016: @AccentureDigi @AccentureSocial

Simplifying a Complex Topic: The 4Rs of Personalization

Personalization is the act of dynamically curating experiences to each individual and context in a seamless manner across channels. This includes all interaction, such as marketing, shopping and services experiences. Although concise, the definition itself doesn’t help tackle this broad and critical topic, which is why Accenture developed the 4R Personalization.

The Accenture 4R Personalization framework goes beyond the definition of what it is, and provides a construct for considering what is required to replicate the best offline personalized experience in a digital environment.

Similar to the way customers expect to be treated by their favorite offline business, online customers expect to be recognized by name when they arrive, and have their preferences remembered without having to be reminded. Customers expect the business to know them better than they know themselves by paying close attention to their unique preferences and making recommendations that are relevant within the context of the situation.

As companies consider the capabilities and technologies they need to achieve personalization at scale, ensuring the company can recognize, remember, recommend and be relevant is an important step toward success.

Accenture 4 R Personalization Framework

Personalization Research & Insights

Accenture Interactive Marketing Software

Software that drives marketing performance from strategy and implementation through execution and measurement

Staying ahead of the competition means understanding your customers like never before and developing deep relationships through personalized on-target customer experiences that drive performance and lower costs.

Accenture Interactive Marketing Software works to identify your best customers, understand their unique DNA, segment them into actionable groups, deliver optimal digital experiences, make the best recommendations and understand how they respond. Our software can also diagnose and improve your overall digital experience, as well as optimize your investments in digital, marketing, products, locations and space.



Why Accenture Interactive

Where on the personalization journey are you?

The trek toward personalization at scale and true business agility is a journey. Having a clear vision of the effort and a steadfast eye on the goal help to confirm the company is making it easier for the customer along the way and, therefore, generating the return on investment anticipated.

Accenture Interactive offers complete, end-to-end personalization services, capabilities and experience that help enable the world's leading brands to delight their customers and drive superior marketing performance across the full omni-channel customer experience.

To learn more about how you can move up the personalization maturity model, make life easier for your customers and deliver high performance to your organization contact:

Jeriad Zoghby

Jeriad Zoghby, PhD
Managing Director, Global Lead Personalization
Accenture Interactive