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CAPABILITY


Marketing business process services

Transform your digital strategy into a high performance, sustainable marketing machine with Marketing Business Process Services.

Accelerate the Digital Marketing Journey

Build the well-oiled marketing machine

Many CMOs struggle to achieve full value from digital channels, given the escalating executional demands on fixed resources. Accenture Marketing Business Process Services (BPS) helps accelerate the shift away from traditional, siloed approaches toward a tightly-integrated ecosystem that harnesses analytics and as-a-service solutions.

Ultimately, our clients gain access to highly-skilled talent, acquire flexibility to scale up or down, and deliver the robust personalization today’s marketing demands.

MARKETING BUSINESS PROCESS SERVICES

We offer a full suite of digital marketing services, from analytics to content management:

RESULTS XX BPS HAS DELIVERED:

  • Fine-tuned segmentation for 100 percent gain in response times.

  • Collapsed reporting cycle time by 25 percent.

  • Reduced high-value customer churn by 12 percent, creating $120 million revenue impact.

  • Increased fan base by 30 percent in three months using proprietary social platform.

Specific marketing services

We offer a full suite of digital marketing services—from analytics to content management:

Deliver outcomes

Proof points

MARK HOSBEIN

Marketing Business Process Services Lead
- Accenture



“There is a new approach to running a digital marketing operation, and we intend to lead the way there.”


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