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Move beyond instinct to insight with Accenture Customer and Marketing Analytics

Driving insight-powered marketing performance and relevant consumer experiences on a massive scale.

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Leading businesses today can no longer just rely on their large size, past experiences, or speed to innovation and market as factors for success. Business agility is increasingly a key determinant. Organizations must develop their ability to continually anticipate and swiftly respond to evolving consumer wants and needs.

The menu of choices is expanding. Channels for consumption are fragmenting. Consumer data is skyrocketing. And meanwhile, the marketing accountability bar is rising steadily. Marketing organizations are therefore undergoing major transformation to more effectively target customers and engage them through fluid omni-channel interactions.

Accenture’s MROI optimization approach is based on leading-edge proprietary analytics. Our marketing analytics software helps enable real-time monitoring anytime, anywhere. Leveraging our omni-channelattribution framework, we can help clients tackle the challenges of data granularity and siloed analytical approaches turning data into actionable insights into outcomes.

Accenture’s marketing analytics operating model can help unlock the full value of marketing analytics. Organizations today encounter various barriers that inhibit analytics adoption and limit conversion of insights into outcomes. We can help lift these barriers, enabling the translation of insights into outcomes. Using our marketing analytics operationalizing tools Accenture Insights Platform Analytics Apps we can create turnkey industry and function-specific solutions to empower business users and drive insights to the point of decision making.

Accenture’s embedded analytics help seamlessly integrate marketing, consumer and day-to-day transactional business data. Using business intelligence tools and algorithms enabled through the Accenture Insights Platform, our clients can benefit from insight-powered decision-making capabilities in real time.

Accenture’s big data marketing analytics approach helps isolate the important marketing signals from noise and enable data-driven decision making. Our approach is supported by data visualization, advanced analytics, machine learning and the Accenture Insights Platform.

Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.

Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.

Accenture’s insight-powered pricing and promotion solutions help maximize returns, supporting the end-to-end process from planning through review.

THE CMO CHALLENGE

The CMO’s challenge: Break through this fragmentation and clutter to address critical business problems.

Business growth

How do I deal with an increasingly complex, evolving and competitive market place in order to achieve growth?

Customer relevance

What are the best routes to engage informed and empowered customers who want what they want when and where they want it?

Marketing effectiveness

Which ATL and BTL marketing channels deliver the best ROI?

How can I optimize my spend to get greater returns more efficiently?

A modern organization

What is the optimal mix that engages the CMO horizontally?

How can I leverage the explosion of data and power of analytics to drive fact based decisions?

Marketing Analytics Platform

MARKETING ROI

Traditional Mix Marketing Approach

  • Independent channel marketing mentality
  • Sliced approach to data management
  • Limited customer level conversion measurement

New Marketing Optimization Approach

  • Cohesive and integrated messaging
  • Best practice approach for addressable omni-channel onboarding data, analytics, and insights
  • State of the art analytical tools

ACCENTURE INSIGHTS PLATFORM

How can your enterprise harness business-critical information to make smart, strategic decisions? How can you tap into a wealth of knowledge, without a huge investment of time and money?

Find the business in your data: Gain insights. Take action.

The Accenture Insights Platform is fast, flexible and scalable-ready to transform performance in weeks, not years.

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