Global consumer numbers are surging, as are new brands and shopping channels. Fashion is inherently an ever-changing industry. Customer preferences fluctuate along with burgeoning and fading trends. How can fashion and luxury companies keep pace with and even capitalize on these changes?
By capturing real-time customer insights across channels, they can plan for—and respond to—shifting demands to keep customers loyal to brands and longing for more products. Business intelligence tools can equip fashion and luxury companies to seize every opportunity to drive better customer centricity, greater wallet share and loyalty, and achieve better return on investment.
Our experience and insights have revealed that technology is a critical facilitator of success in fashion and luxury. Accenture can help fashion companies to exploit emerging technology trends to create sustainable value and respond to current challenges cost effectively.
Fashion companies also realize that analytics capabilities are crucial to compete effectively but face a major challenge in mapping out their journey to build an analytics-driven organization. We can help companies get started on that journey by helping them take an enterprise wide approach to building and operationalizing analytics, guided by a clear strategic vision.
Accenture helps fashion companies create market differentiation, reach emerging global markets and tap the ever growing power of today’s consumer. Our industry solution provides an in-depth understanding of consumers and their varying needs and:
Optimize supply chain and cost structure
Enable sustained capabilities through ERP, custom and emerging technologies
Offer a unique mix of strategies that serve as building blocks for accelerating growth, increasing shareholder returns, and sustained long-term success and high performance
With our comprehensive capabilities and solution, we offer fashion companies a world of advantages:
Accenture Customer Innovation Network: This network focuses on industry research, development of innovative solutions, and engaging fashion clients to help them innovate beyond their traditional comfort zone. Our three facilities in Chicago, Milan, and São Paulo showcase emerging technologies, latest market trends and global industry experience.
Client Innovation Program: This program helps clients innovate and cultivate ideas to drive growth and competitive advantage. Our Initiative Innovation Forum offers clients access to a network of innovators from inside and outside Accenture.
Additionally, we have a powerful alliance network to provide the right solutions to serve client’s needs. With more than 80 alliances, we are the largest systems integrator in venue for SAP, Microsoft and Oracle.
Analytics – Accenture’s business intelligence tools help fashion and luxury companies drive greater customer loyalty, grow their share of wallet and achieve a better return on investment
Multichannel Commerce – Helping companies transform their multichannel commerce and digital capabilities, and reinvent the way they do business.
Accenture Interactive Boutique – Helping to lower the total cost of ownership and time to market for retailers looking to offer leading edge shopping experiences across any channel. It also aids retailers to quickly and easily scale their content and commerce to new channels and geographies via an established, high end performance.
Five Lessons for the Chinese Fashion Industry from the French: Stroll through a large city in China or chat with Chinese tourists in Paris or Milan, and you will see that Chinese consumers, particularly younger ones, are excited by fashion.