With unique tastes and ever-evolving needs, tech-savvy consumers exist in both developed and emerging markets. To plan for success and make better business decisions, consumer goods companies need to use predictive analytics to gain direct insights into consumer preferences by segment.
Accenture delivers commercial intelligence and descriptive and predictive analytics capabilities that provide insights into products, shoppers, consumers, customers, promotions and sales channels—not just for the office user, but also for the mobile sales executive.
These analytics are built on both internal and retailer or other third-party data. By proactively collaborating with retailers and other business partners, such as suppliers and distributors, we equip our consumer goods clients with a comprehensive view of the consumer.