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Overview

Today’s digitally-enabled, patient outcomes-based environment with more specialized drugs demands a very different commercial model than the sales focused dominated models that were prevalent during the blockbuster era.

Our Intelligent Commercial Solutions practice takes an insight-driven approach to providing comprehensive, end-to-end, digitally-enabled services from strategy through operations to help our clients transform their commercial models and achieve the 'quadruple aim’.

Quadruple Aim

We have...

Enabled over 100,000 Sales Reps and MSLs to deliver a targeted customer experience

Delivered between 15-30% cost savings in marketing at 6 of the top 10 pharmaceutical companies such as AstraZeneca

Digitally enabled 50+ brands around the world

Test

Enabled improved brand performance by 2-5% at 140+ top brands

Helped improve patient care for 20,000 patients

We have...

Enabled over 100,000 Sales Reps and MSLs to deliver a targeted customer experience

Enabled improved brand performance by 2-5% at 140+ top brands

Delivered between 15-30% cost savings in marketing at 6 of the top 10 pharmaceutical companies such as AstraZeneca

Helped improve patient care for 20,000 patients

Digitally enabled 50+ brands around the world

Why Accenture

#1
Our leadership is widely recognized

“Leader” in all four IDC MarketScape Worldwide Life Sciences Sales and Marketing reports: Strategic Consulting, IT Outsourcing, BPO and Digital Transformation

#1 Life Sciences IT Services Vendor for the 5th year in a row in IDC Health Insights report

Leader for Life Sciences Digital IT Services – Service Provider Landscape by Everest Group’s PEAK Matrix Assessment (2015 & 2016)

#1 in Salesforce implementations (Forrester)

Advertising Age Agency Report 2016 named Accenture Interactive #1 in the World’s 15 Largest Digital-Agency Networks

“Winners Circle” in HfS’s inaugural Pharma BPO in the Emerging as a Service Economy Blueprint Report

Worked with the sales & marketing functions for all of the top 15 Fortune 500 pharmaceutical companies

Commercial solutions work in 27 countries spanning 5 continents

Skilled sales and marketing professionals with over two decades of experience with all major healthcare stakeholders

250+ licensed medical professionals across all major therapeutic areas

Our people have on average 7-10 years Life Sciences industry experience

1,500+ people with a total of 5,000 years of combined experience in digital

Our Services

Intelligent Access & Launch Solutions

Helps life sciences companies optimize product value propositions and grow revenues.

Intelligent Patient Solutions

Helps life science companies transform how they engage with customers and patients to deliver measurable improvements in health and economic outcomes.

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Intelligent Marketing Solutions

Helps life sciences companies design and deliver meaningful experiences across channels and stakeholders.

Insight-Driven Solutions

Enables life sciences companies to measure and improve marketing and sales impact on patient health and financial performance.

Learn more about our services.

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Technologies

Powering your business with industry specific digital platforms, apps, performance accelerators and Certified Salesforce Fullforce Solutions to become more digitally enabled in an increasingly patient outcome-based and value focused environment.

Accenture Intelligent Patient Platform

Accenture Predictive Health Intelligence

Accenture Insights Platform

Accenture Digital Customer Engagement Model

Accenture Veeva Accelerator Suite

Accenture Launch Cockpit

Accenture Marketing Services Platform

We've established alliances and key relationships with some of the leading technology providers in the world to bring the best solutions to our clients. These include: Adobe, Aprimo/Teradata, Microsoft, Oracle, Pega, Salesforce and Veeva.

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