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CAPABILITY


Bundle Pricing

Helps telecommunication companies determine bundle pricing options that meet business objectives

Overview

In this competitive market, telecommunications providers are pressed to win customers and meet margin targets. One way to support sales is by offering attractive bundle prices, such as a handset and connection bundle.

The increasing amount of available internal and external data -- such as sales performance by category and reference, competitor prices, and promotional data -- are key factors that can help telecommunications companies determine appropriate pricing policies.

Bundle Pricing is the advanced analytics application designed to help telecommunication companies determine bundle pricing options to meet business objectives and identify the best strategies to increase profitability and market share.

The application can support marketing and inventory decision-making. For the marketing team, the application performs competitive analysis to better understand customer preferences on price and tariff attributes; the team can then establish an effective bundle pricing strategy or modify a current strategy to drive seasonal sales initiatives For the inventory team, it can help users to understand the optimal inventory level for each handset, performing store level forecasts at granular level.

Specific Services

Bundle Pricing is the advanced analytics application that can help telecommunications companies in the definition of the best price for bundle offers, providing guidelines to find the best promotional price to balance the margins while increasing sales.

Key features

  • Accurate store level forecasting to maintain optimum inventory level

  • Competitive analysis to understand customer preferences

  • Analysis at granular level to understand product level price elasticity