Social media has revolutionized the way brands communicate—and how customers and employees connect. Today, people want personalized, enhanced service and response—and they're not afraid to voice an opinion.
High performing companies see this as a huge opportunity to drive revenue growth. They customize every interaction they have with consumers regardless of channel, and this encompasses not only conversations between company and consumer, but the interactions that consumers have with one another. The benefits are two-fold: you'll create customer relationships that your competitors don't have and a strongly differentiated brand.
Social media is at an inflection point in terms of its maturity.
It’s harder than ever for brands to be heard above the white noise of chatter in the marketplace. We help companies achieve customer relevance at scale and superior business performance through the careful application of social business strategy and an integrated customer-centric demand-driven approach.
Accenture offers a range of social media solutions from strategy, through monitoring, sales, customer care and collaboration. Our specific services include:
Social Media Strategy – paid, owned and earned
Community Development and Management
Process Integration & Execution
Listening & Integrated Advanced Analytics
Internal Collaboration and Innovation Platform Development
Social Customer Care and Workflow
Campaign Management and Optimization
Brand Management, Compliance and Governance
Content Marketing and SEO Strategy
Let us put our blend of insight, experience, assets, and expertise to work for you so that you can become a social business – and see tangible results.
To explore how to maximize the potential social in your business, contact Rob Harles, Managing Director and Global Head of Social Business
Uniting Rugby fans around the world
Discover how social helped the Australian Rugby Union (ARU) change the game.
The ARU has partnered with Accenture to use cutting-edge technology—including analytics, mobility and innovative cloud-based customer relationship management systems to build a unique experience for its members and fans and create a vibrant commercial future for the organization.
Accenture helps Nestle' Oceania with advanced Social Media Listening ToolsNestlé Oceania, a fast-growing arm of Nestlé, the world’s largest food multinational by revenue, wanted to better understand what was being said about its key brands on social media.
The company worked with Accenture Interactive to use social media monitoring to better understand share of voice, run more effective campaigns, support the creation of a new social media centre of excellence and proactively resolve emerging issues.
Content management utility for UBS
Accenture partnered with UBS and successfully designed and delivered a next-generation marketing operating model. Alongside, Accenture implemented an off-shore social and editorial media monitoring utility.
DOWNLOAD THE CASE STUDY [PDF]
Managing Director Communication & Branding
Becoming a social business is not something that happens overnight.
Social media may enable you to treat your customers like individuals again, but you need a proper plan to take advantage of these new social channels and technologies. By combining social business acumen with technical expertise, Accenture can guide you along the path to social media success.
There is no ‘silver bullet’. And no two companies are the same. This is why we will work with you to design a social business with the ability to empower the right parts of your enterprise, while still keeping the controls needed to manage risk and maintain quality.
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