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CAPABILITY


Accenture Interactive Marketing Software

Software that drives marketing performance from strategy and implementation through execution and measurement.

Overview

Staying ahead of the competition means understanding your customers like never before and developing deep relationships through personalized on-target customer experiences that drive performance and lower costs. Accenture Interactive Marketing Software works to identify your best customers, understand their unique DNA, segment them into actionable groups, deliver optimal digital experiences, make the best recommendations and understand how they respond. Our software can also diagnose and improve your overall digital experience, as well as optimize your investments in digital, marketing, products, locations and space.

Customer insight

Accenture Customer Insight is an intuitive business intelligence solution that provides new insight into customer data. The solution can give retailers and companies in the consumer packaged goods, telecommunications and financial services industries a distinct competitive advantage with instant visibility into customer transactions, developing more targeted marketing strategies that help increase sales and loyalty.

With Accenture Customer Insight, people across an organization can easily perform precise customer analyses, create unique customer and location segments, and develop a better understanding of their customers with a view to improve offerings and campaigns.

 

DOWNLOAD THE ACCENTURE CUSTOMER INSIGHT BROCHURE [PDF]

Accenture Customer Insight Framework

Recommendation Engine

Need to generate real time personal recommendations? A critical factor in having a successful online experience is a real time on demand feature. Accenture Recommendation Engine is a big data recommender system capable of providing real time targeted recommendations to your customers. As online experiences evolve so must the systems that support them.

The Accenture Recommendation Engine (ARE), an integrated, Big Data platform with an extensive library of machine learning algorithms, is the only recommendation solution on the market that offers companies the same level of personalization they offer their own customers. With ARE, client partners get a powerful recommendation solution guaranteed to drive real business results- not just for the average company- but for them.

Digital Optimization

Helping Take the Uncertainty out of Digital Marketing

Accenture Digital Optimization is a sophisticated, yet easy to use customer-centric multivariate testing platform that enables marketers to test any aspect of their marketing communication across multiple channels. This powerful and flexible software automatically directs customers to the leading edge performing experiences, and can continually improve and adapt replacing educated guesswork with highly targeted content.

At its core, Accenture Digital Optimization uses Nobel Prize-winning science to make accurate predictions, and has been used by companies across industries to test and improve thousands of communications, substantially increase conversion rates and optimize marketing effectiveness.

DOWNLOAD THE ACCENTURE DIGITAL OPTIMIZATION BROCHURE [PDF]

DOWNLOAD THE ACCENTURE DIGITAL OPTIMIZATION INFOGRAPHIC [PDF]

Accenture Digital Optimization Process Framework

Digital Diagnostics

Building Customer Trust and Business Efficiency Through Digital Quality

Almost every day, there are problems somewhere in your digital property portfolio that are causing customers to click away – taking their money with them. Accenture Digital Diagnostics regularly scans 100% of your digital property, from websites and widgets to social and mobile. It checks every single asset and process providing a thorough perspective on site content, structure, quality and compliance issues and potential user experience problems.

Whether you are embarking on a major site migration, working to improve search engine optimization, looking to monitor and improve quality, or building a complete digital content inventory, Accenture Digital Diagnostics can help meet your goals. And once implemented, Accenture Digital Diagnostics becomes the center of a continuous quality improvement effort that results in better performing, less costly digital experiences.

DOWNLOAD THE ACCENTURE DIGITAL DIAGNOSTICS BROCHURE [PDF]

DOWNLOAD THE ACCENTURE DIGITAL DIAGNOSTICS INFOGRAPHIC [PDF]

Accenture Digital Diagnostics Continuous Improvement Model

Marketing Analytics Platform

Become more agile and support data-driven decisions across your marketing organization with Accenture’s Marketing Analytics Platform. This platform runs diagnostics of actual performance and investment patterns, and evaluates historical effectiveness as a foundation for forward-looking marketing plans.

The solution also helps optimize current or future plans across both media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, it can help you quickly tweak and tune the plans to predict how sales, revenue or other KPIs will look over time.

 

DOWNLOAD PDF: ACCENTURE MARKETING ANALYTICS PLATFORM BROCHURE [PDF]

Performance Optimizer

Create models and run performance analysis of your company’s products and their space with Accenture Performance Optimizer software.

Look at customer and store segments and profiles with Accenture's Performance Optimizer. Who are your company’s target customers? Where do they shop? How can you deliver on their demands? A series of analytics helps to identify optimal store and category space for merchandising that meets the product needs of current customers and target consumers.

Accenture's Performance Optimizer supports manufacturers in retail channel optimization, optimizing product portfolio and assortment for each class of trade. Using SKU rationalization, innovation assessments and cost-to-serve analysis, you have what you need to easily manage the complexity of a portfolio.

DOWNLOAD PDF: ACCENTURE PERFORMANCE OPTIMIZER BROCHURE [PDF]