Staying ahead of the competition means understanding your customers like never before, and developing deep relationships through personalized contextual customer experiences that drive performance and lower costs.
Accenture Interactive Personalization Assets and technology work to drive value by helping businesses:
Identify their best customers
Understand customer unique DNA
Segment customers into actionable groups
Deliver optimal digital experiences
Make the best recommendations and understand how customers respond
Diagnose and improve their overall digital experience
Optimize their investments in digital, marketing, products, locations and space
Powering a Significant Leap in Customer Segmentation
The Accenture Clustering Engine uses artificial intelligence and advanced data visualization to evaluate millions of possible solutions to help identify a short list of the best candidate segments or audiences quickly.
Did you know that the odds of choosing the best 6 attributes in a set of 50 are just 1 in 15 million? Using traditional methods, teams can take months to evaluate just a dozen segmentation solutions. In comparison, the Accenture Clustering Engine combines complex evaluation criteria with advanced heuristic search techniques to cycle through a thousand search-cluster-evaluate cycles per minute.
Accenture Customer Insight is an intuitive business intelligence solution that provides new insight into customer data. The solution can give retailers and companies in the consumer packaged goods, telecommunications and financial services industries a distinct competitive advantage with instant visibility into customer transactions, developing more targeted marketing strategies that help increase sales and loyalty.
With Accenture Customer Insight, people across an organization can easily perform precise customer analyses, create unique customer and location segments, and develop a better understanding of their customers with a view to improve offerings and campaigns.
Need to generate real time personal recommendations? A critical factor in having a successful online experience is a real time on demand feature. Accenture Recommendation Engine is a big data recommender system capable of providing real time targeted recommendations to your customers. As online experiences evolve so must the systems that support them.
The Accenture Recommendation Engine (ARE), an integrated, Big Data platform with an extensive library of machine learning algorithms, is the only recommendation solution on the market that offers companies the same level of personalization they offer their own customers. With ARE, client partners get a powerful recommendation solution guaranteed to drive real business results—not just for the average company—but for them.
Helping Take the Uncertainty out of Digital Marketing
Accenture Digital Optimization is a sophisticated, yet easy to use customer-centric multivariate testing platform that enables marketers to test any aspect of their marketing communication across multiple channels. This powerful and flexible software automatically directs customers to the leading edge performing experiences, and can continually improve and adapt replacing educated guesswork with highly targeted content.
At its core, Accenture Digital Optimization uses Nobel Prize-winning science to make accurate predictions, and has been used by companies across industries to test and improve thousands of communications, substantially increase conversion rates and optimize marketing effectiveness.
Building Customer Trust and Business Efficiency Through Digital Quality
Almost every day, there are problems somewhere in your digital property portfolio that are causing customers to click away—taking their money with them. Accenture Digital Diagnostics regularly scans 100 percent of your digital property, from websites and widgets to social and mobile. It checks every single asset and process providing a thorough perspective on site content, structure, quality and compliance issues and potential user experience problems.
Whether you are embarking on a major site migration, working to improve search engine optimization, looking to monitor and improve quality, or building a complete digital content inventory, Accenture Digital Diagnostics can help meet your goals. And once implemented, Accenture Digital Diagnostics becomes the center of a continuous quality improvement effort that results in better performing, less costly digital experiences.
Multiplying the Productivity of Assortment and Space
Based on a patented integrated process, Accenture Performance Optimizer helps to improve and simplify complex space and assortment decisions that drive financial performance across a range of business scenarios. Grounded in customer behavior analytics, Accenture Performance Optimizer provides insights into your customers and their segments, automating the process of store clustering by product segment.
Combining customer-centric merchandising with portfolio optimization, Accenture Performance Optimizer can also fill up a space with the right mix of items to drive the most desirable strategic performance by freeing up space for new offers, items and categories based on pinpointing unproductive store space and redundant items.