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CAPABILITY


Digital content: Create and deliver content that drives customer engagement and revenue

Navigate the complex proliferation of digital channels & touchpoints to distribute content that delights customers.

Overview

What if you could increase marketing productivity, decrease agency spend, re-invest in new marketing opportunities—and deliver content to market faster?

The digital age has brought with it a massive increase in the amount of marketing content. Today’s companies are overwhelmed—not just with the sheer volume of material, but with effectively building, managing, and distributing it on a global scale.

Accenture Interactive Content Services offer an end-to-end approach that supports today's omni-channel content needs. We allow clients to optimally manage marketing assets and streamline marketing content production, allowing for asset re-use and global standardization. The results are improved marketing efficiencies and effectiveness.

  • Automate marketing execution—making more time for strategy

  • Decouple production from the creative process

  • Simplify cross-channel asset and campaign management

  • Reinforce an innovative, sustainable, agile marketing model that’s also cost-effective.

Taking the complexity out of digital content production

Specific Services

Our end-to-end digital content offerings reflect a deep understanding of industry dynamics. They support the full content marketing lifecycle: promotion management, content development, content production, content management, campaign management, eCommerce and even marketing analytics.

 

VIDEO: DIGITAL PRODUCTION AND CONTENT SERVICES

Content Strategy

Helping organizations assess how to evaluate and define operating models and roadmaps to maximize content performance

Content Production Services

Standardize and optimize production for creative assets by separating the creative layer from the execution layer across all channels.

​Content Management Services

Managed services, process and tools to organize, store and optimize content, including taxonomy and tagging, rights and asset management, analytics and quality assurance.

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Content Platform Services

Platform agnostic assessment, implementation and maintenance services that aligns business and technology strategies—Enterprise Content Management, Web Content Management, Digital Asset Management, and more.

​Content Operations

Providing Digital & Advertising Operations at scale, from brand and customer support to process design, digital ad execution and platform support

​Content Optimization

Combines Accenture Interactive services with the best that Accenture Operations has to offer in the Content Marketing space.

Case Studies

Research & Insights

Why Accenture Interactive

Accenture Interactive partners with leading organizations to create delightful customer experiences with transformative business results.

We bring together design, marketing, content and commerce services to serve today’s digital customer and drive higher levels of engagement, loyalty and performance for our clients.