What if you could increase marketing productivity, decrease agency spend, re-invest in new marketing opportunities—and deliver content to market faster?
The digital age has brought with it a massive increase in the amount of marketing content. Today’s companies are overwhelmed—not just with the sheer volume of material, but with effectively building, managing, and distributing it on a global scale.
Accenture Interactive Content Services offer an end-to-end approach that supports today's omni-channel content needs. We allow clients to optimally manage marketing assets and streamline marketing content production, allowing for asset re-use and global standardization. The results are improved marketing efficiencies and effectiveness.
Automate marketing execution—making more time for strategy
Decouple production from the creative process
Simplify cross-channel asset and campaign management
Reinforce an innovative, sustainable, agile marketing model that’s also cost-effective.
Taking the complexity out of digital content production
Our end-to-end digital content offerings reflect a deep understanding of industry dynamics. They support the full content marketing lifecycle: promotion management, content development, content production, content management, campaign management, eCommerce and even marketing analytics.
VIDEO: DIGITAL PRODUCTION AND CONTENT SERVICES
Accenture partnered with UBS and successfully designed and delivered a next-generation marketing operating model. Alongside, Accenture implemented an off-shore social and editorial media monitoring utility.
Managing Director Communication & Branding
National Geographic Kids teamed Accenture Interactive to create a fun, genuinely educational children’s app to teach kids their ABCs.
Accenture Interactive created the “Look & Learn Animal Alphabet” iPhone app, which launched at No. 44 in the iTunes app store and rocketed up to and held the No. 2 position in the Kids’ Education Apps category. It was a “Featured App” in iTunes and remains highly rated.
Accenture Interactive collaborated with Minneapolis-based creative agency Carmichael Lynch to transform the website, user experience and site performance for one of its major automotive clients, Subaru.
Following a comprehensive analysis, the avVenta team kicked off the site refresh by turbocharging the whole user experience.
Implementation of this multi-channel solution has not just refreshed the site, but pushed it from 15th to 2nd place on the Automotive Index of Keynote, the Internet and mobile cloud testing and monitoring agency.
Content: The H2O of Marketing
Learn how marketers are creating and managing a brand's most important resource.
Content x Context = Customer Experience
Deliver relevant customer experiences across channels to build brands, extend reach and stimulate demand.
Digital Decoupling: A Capability Multiplier
By adopting this new marketing model, companies can expect to save at least 40 percent in execution and increase speed to market.
Accenture Interactive partners with leading organizations to create delightful customer experiences with transformative business results.
We bring together design, marketing, content and commerce services to serve today’s digital customer and drive higher levels of engagement, loyalty and performance for our clients.