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Accenture Digital Assistant: Driving superior customer interactions at scale

Accenture Digital Assistant is a game-changing customer interaction solution that drives superior customer service at a radically lower operational costs.


The Accenture Digital Assistant is a game-changing digital customer interaction solution that drives superior customer service at a radically lower operational cost through immediate and relevant customer recommendations supported by opportunistic human intervention. It combines artificial intelligence, live agents and social media to manage and optimize customer interaction across channels in a manner driven by automation.

Over time, and continuously learning through human interactions, Accenture Digital Assistant’s artificial intelligence capabilities expand to handle an increasing number of interactions, allowing live agents to focus their time and talents on high value customers and more complex or critical issues.


​Blending Human and Robot Interactions. That's Smart Digital Customer Service.

The rise of robots and self-learning machines is transforming the world. Man vs. machine is an outdated idea. But how do we embed the human touch in digital customer service at scale? We need a smarter model that puts people back in the equation, providing customers with meaningful interactions. Human intelligence + Artificial intelligence = Hybrid Intelligence. That’s the future of smart Digital Customer Service.


The Digital Assistant delivers powerful and novel business benefits including:

  • Driving significantly decreased operational costs through automated interactions and continuous learning from human interactions

  • Improved customer satisfaction by providing immediate automated customer service but keeping human intelligence in the loop as needed

  • Differentiated customer experience across web, mobile and social media channels

  • Driving increased sales and decreased shopping cart abandonment through personalized recommendations

  • Providing opportunities for deeper customer insight that can improve products and services based on actual and natural conversations

Why Accenture

Accenture Interactive brings deep artificial intelligence skills, profound digital knowledge and skills, and an agile and innovative work ethic to its Digital Assistant managed service. Digital Assistant can be an adjunct to a company’s customer care process or included within a broader customer care business process outsourcing relationship.

Accenture Interactive helps the world’s leading brands delight their customers and drive superior marketing performance across the full multichannel customer experience. As part of Accenture Digital, Accenture Interactive works with over 23,000 Accenture professionals dedicated to serving marketing and digital clients to offer integrated, industrialized and industry-driven digital transformation and marketing services.