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What We Do



What we do

WE HELP CLIENTS DIGITALLY TRANSFORM, GROW AND INNOVATE.

Our full spectrum of services includes marketing strategy, marketing and customer analytics, customer experience, campaign and content management, service design and omni-channel commerce. Explore all of our interactive capabilities:

Create differentiated and compelling experiences that build engagement and lower transaction costs with customers, employees and partners by putting design and user-focused strategy at the heart.

Design and deliver personalized, continuously optimized customer interactions and marketing activities seamlessly across touchpoints to maximize conversions, acquisition, engagement and loyalty.

Scale global content management and de-coupled production to optimize speed, cost, quality and reuse across brands, channels, and geographies, to get the right message to the right customer at the right time.

Boost revenue and customer satisfaction through end-to-end ecommerce, sales and service solutions that unify digital and physical experiences, personalized to empower customers and employees at scale.


Industry Recognition

What We Think

What we think

Who we work with

Who we work with

Who we are

Who we are

ACCENTURE INTERACTIVE LEADERSHIP TEAM

Brian leads the charge for Accenture Interactive globally. His career is sandwiched by Accenture – he started here and worked through a variety of strategy and consulting roles. Today he is the senior managing director of Accenture Interactive, responsible for the full scope of work we do across design, marketing, content and commerce. In the middle of that Accenture sandwich, he worked with both HILL HOLLIDAY and RAPP, honing his experience in brands; customer experience; digital strategy, innovation and technology; marketing and customer analytics and generally all things related to today’s digital consumer.

Today, Brian is focused on building our Accenture Interactive business by working with Fortune 500 clients around the world, telling our story to the media and industry analyst community and expanding our global footprint through acquisitions like avVenta, Acquity Group, Fjord, Reactive Media, and Brightstep to name a few.
In addition to running our business in North America, Glen Hartman has global responsibility for creating and building our capabilities in Digital Marketing and Digital Platforms and Operations. Last year Glen was cited by Forbes as a 'top 10 influencer' in digital marketing. A recognized expert on Web 2.0 and emerging digital marketing technologies and methods, Glen authoredDigital Optimization™, which demonstrates how to leverage digital channels, design and technology to optimize customer experiences and relationships.

Glen’s market perspectives on digital transformation and customer experience have been featured in Wall Street Journal, Harvard Business Review, Forbes, AdvertisingAge. He's a regular contributor to digital marketing blogs and hosts monthly tweetchats on Digital Transformation.
Anatoly Roytman leads Accenture Interactive in EALA, and is responsible for building client relationship, driving sales and creating thought leadership in digital strategy, cross-channel marketing, ecommerce, mobile, social media, content management and analytics. He leads large-scale digital engagements with key Accenture clients in Pharmaceuticals, Automotive, Financial Services, Consumer Packaged Goods and High Tech industries. 

Anatoly joined Accenture from Sapient where he was VP, Marketing Strategy and Analysis. Prior to Sapient, he held digital marketing strategy and technology leadership positions at Digitas, Nextera Enterprises, Digital Equipment, and Oracle.
Across Asia Pacific, Patricio De Matteis leads a diverse team of experienced digital consultants. He and his teams help our clients to define, drive and implement their digital customer transformation agendas from end-to-end, including Digital Marketing Strategy, Omni-channel Commerce and Customer Experience. Patricio has worked in marketing roles across key Consumer Package Goods companies in five continents and has over 20-year experience across marketing, brand, channel strategy across the world’s top advertisers. His industry experience includes work in CPG, Financial Services, Electronic, Media & Communications, Retail and Automotive.
Baiju Shah believes in the fusion of creativity and science as the recipe for breakthroughs. This is not a surprise given the influence of his parents – an artist and an engineer. As Fjord’s Co-Lead, Baiju drives the global business vision and strategy and is responsible for Fjord’s business outcomes.

Baiju is one of the founders of Accenture Interactive and pairs his role at Fjord with responsibility for Accenture Interactive’s growth and innovation strategy. Recognizing the rising importance of design to business and society, he conceived and led the acquisition of Fjord, placing design firmly at the heart of Accenture Interactive.
Olof Schybergson is passionate about elegant simplicity and its power to solve challenges, big or small. As CEO of Fjord, Design and Innovation from Accenture Interactive, Olof is responsible for driving Fjord’s global design vision and direction. Olof has worked in digital design for over 20 years. 

A pioneer and a visionary in creating breakthrough digital experiences, Olof continues to drive creativity and innovation at Fjord, always with an eye towards the future of the industry.
Mark Curtis is a serial entrepreneur and innovator who has worked in media, digital, mobile and design for 30 years. 

His first company, Curtis Hoy, pioneered a new market sector of radio sales promotion in 1989 as the commercial UK radio industry flourished under deregulation. In 1994 he and Mike Beeston set up CHBi, an offshoot to Curtis Hoy, to explore the marketing potential of the (then) emerging interactive and “new” media. In 1998 CHBi became part of Razorfish. Mark’s role evolved to EVP Products and Service in which he ran a change management programme for all 2,000 employees which restructured and radically simplified Razorfish’s approach to clients and projects. 

In 2001 he co-founded service design consultancy Fjord with Mike Beeston and Olof Schybergson. At Fjord Mark is Chief Client Officer, and his role spans offer definition, marketing and business development. Fjord was acquired by Accenture in May 2013.

Mark is a frequent speaker at conferences and commentator in the media. He has published a book, “Distraction – Being Human in the Digital Age” about the social effects of new technology.

His first company, Curtis Hoy, pioneered a new market sector of radio sales promotion in 1989 as the commercial UK radio industry flourished under deregulation. In 1994 he and Mike Beeston set up CHBi, an offshoot to Curtis Hoy, to explore the marketing potential of the (then) emerging interactive and “new” media. In 1998 CHBi became part of Razorfish. Mark’s role evolved to EVP Products and Service in which he ran a change management programme for all 2,000 employees which restructured and radically simplified Razorfish’s approach to clients and projects. 

In 2001 he co-founded service design consultancy Fjord with Mike Beeston and Olof Schybergson. At Fjord Mark is Chief Client Officer, and his role spans offer definition, marketing and business development. Fjord was acquired by Accenture in May 2013.

Mark is a frequent speaker at conferences and commentator in the media. He has published a book, “Distraction – Being Human in the Digital Age” about the social effects of new technology.

Dr. Kirkby does a lot of the cool stuff in Accenture Interactive. Prior to joining us, he was the founder and former CEO of Maxamine, a company that Accenture acquired in 2008. He is a noted expert in the field of visualization and information dissemination using internet technologies. He has published over 40 research papers on the topic and has received an award from the Japanese Government in addition to nine other scientific awards across his home country of Australia. He was an Ernst & Young Entrepreneur of the Year winner in 2003 and in 2008 he was nominated by SmartCompany as one of the Top 10 Australian entrepreneurs working in the US technology market.
José Gonçalves is passionate about gaining the buy-in, energy and commitment from client teams across Sales, Marketing, Technology and Finance to build transformational and implementable roadmaps using co-creation of disruptive scenarios based on service design and analytics. As Digital Sales Lead, José drives the global business vision to re-define sales as a critical part of the omni-channel experience for our top clients. 

José is one of the founders of Accenture Interactive and pairs his Digital Sales role with the responsibility of running Accenture Interactive in Latin America. With the mission of creating the LATAM’s most relevant Digital Agency, he is leading our acquisition efforts in the region.
Inés is Interactive; she is passionate about new ideas, technology, connecting the dots and making things happen. And it's this drive that has seen her found a number of start-ups and play a big part in opening the European Telco market – launching brand new companies in very short time frames, helping incumbent companies transform themselves, and enabling global operators to deploy and leverage Marketing, Sales, Service and Technology throughout their local operations. And each and every one of these transformations has had Customer Experience at the heart.

Inés leads Accenture Interactive’s Digital Customer Service offering across the globe, disrupting old business models and helping companies to get a 360 degree view of the customer and improve customer service in today’s digital and interactive world.
Rob Harles is Managing Director and Global Head of the Social Media and Collaboration practice for Accenture Digital responsible for consulting and building social strategies for the Fortune 1000. He joined Accenture from Bloomberg LP in New York where he was Global Head of Social Media responsible for developing and managing Bloomberg’s social media strategy and initiatives worldwide.

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