Board of Directors’ President, InterCement
Across the CEO Study’s decade of research, one theme stands out: the importance of investors and financial markets in accelerating progress on sustainability. This year’s survey suggests that investor interest has not yet evolved to become a principal motivator: Just 10 percent of CEOs cited pressure from investors as a top three factor driving them to take action on sustainability.
But CEOs believe that investors are increasingly looking at sustainability performance as an indicator of smart management, innovation and the ability to build long-term value. Nearly two-thirds of CEOs (64 percent) report they engage investors on the value of long-term strategies and investments addressing global challenges.
BASF, the world-leading chemical company, is actively steering and enhancing the sustainability performance of its portfolio. With their product categorization method—Sustainable Solution Steering®—more than 2,000 experts assessed over 60,000 solutions and identified about 17,000 solutions with a particular contribution to sustainability in the value chain. In 2015 the proportion of sales from these "Accelerator" products already amounted to $16 billion. By 2020 BASF aims to further raise their proportion of sales to 28 percent.