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TRENDS


Five reasons fuel retailers need to step up their game

Customer expectations are shifting—fuel retailers need to act quickly to keep up.

Today's customer expects true convenience—products and services where they need them, when they need them and with as minimal effort as possible. Fuel retailers will need to act quickly to keep up with competition from inside and outside the industry—by understanding why this shift in customer expectations is happening, and responding in new and creative ways.



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