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TRENDS


Say goodbye to glitzy, practical is in for 2016

The consumer tech industry's decade of unprecedented growth is coming to an end as the smartphone market reaches maturity.

Findings from the 2016 Accenture Digital Consumer Survey for communications, media and technology companies reveal the consumer technology industry’s decade of unprecedented growth is coming to an end as the smartphone market hits maturity.

It’s not just smartphone growth that is stalling. Consumer demand is sluggish across all traditional categories from smartphones and tablets to laptops. Demand for the next generation of devices enabled by the Internet of Things (IoT) isn't growing fast enough to offset declines in traditional categories.

Price, security and ease of use remain top barriers to the adoption of new IoT devices and services.

It’s not all doom and gloom. Growth in new categories will happen—and when it does it can happen very quickly. Find out what actions you can start taking now to ignite growth in your business.