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TRENDS


Three ways agile banks are using data to power meaningful customer experience

Refreshing traditional marketing approaches draws deeper insights and connections.

Seventy-nine percent of consumers in a recent Accenture survey considered their relationship with their bank purely transactional. If banks can deepen customer relationships—become trusted personal advisors, not simply transaction processors—they can deliver more meaningful engagement, which positively influences loyalty.

Agile banks know what customers actually want, the channels they use, and the moments when they will respond to offers. By changing up traditional marketing concepts, they can make themselves relevant and indispensable to customers.

To deliver experiences that attract, engage and keep customers, banks must become more agile—and the place to start is with comprehensive customer data insight to create tailored experiences.

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