An Important Discussion
A recent Association of National Advertisers (ANA) report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” has sparked intense debate.
That report highlights the fact that now, more than ever, collaboration and transparency are paramount to ensure clients and agencies clearly understand the flow of dollars and remuneration, locally and globally.
The transparency discussion is important—and it should be leveraged to put steps in place to help organizations get the most from media investments.
Based on our experience, particularly in the face of an ever more complex media and audience landscape, we believe a few specific practices can help a business get the most productivity from its media budgets. Read on for details.