As they embrace digital technologies, utility customers are sending important signals about what they want and expect from their energy providers. Utilities that accurately decipher and act on these messages will have a distinct advantage.
Consumers spent just nine minutes per year, on average, interacting with their energy providers. The potential to re-energize customer relationships via digital interactions is enormous. Today, 44 percent of utility consumers are digitally engaged. As that percentage grows, so will utilities’ opportunities to engage with their customers in new, relevant ways.
DOWNLOAD THE PDF [PDF]