The digital explosion does not mean that consumers are leaving the store for good. Rather, that physical and digital commerce are converging, and that consumers expect retailers to be in lock step with the change
Non-stop consumers want omni-channel customer experiences on their own terms—wherever and however they shop. It is a transformation that will require retailers to bring the store into a true omni-channel business strategy supported by an integrated Point of Commerce (POC) capability.
There are several approaches that retailers can take depending on their specific business and customer profiles. What is exciting is that the availability of mobile-enabled POC capabilities anywhere in the store creates an opportunity for retailers to take the customer experience to the next level and build customer relationships around a more seamless customer journey.
Learn how to evolve commerce solutions to make more of the store in an omni-channel world.