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PERSPECTIVES


Utilities need to prepare for devastating innovation

Accenture’s Paul Nunes on how innovation curves and big bang disruption mean a new playing field for utilities.

BIG BANG DISRUPTION FOR UTILITIES

It used to take years or even decades for disruptive innovations to unseat dominant products and services. Now, any business can be devastated virtually overnight by something better and cheaper. How can utilities harness the power of big bang disruption? Paul Nunes, global managing director for Accenture’s institute for High Performance, shares his thoughts.

FASTER, CHEAPER INNOVATION

Today’s innovators are going after a new product entry strategy of being better and cheaper at the same time. This is technology enabled and allowing them to take customers away from incumbents very quickly.





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