It used to take years or even decades for disruptive innovations to unseat dominant products and services. Now, any business can be devastated virtually overnight by something better and cheaper. How can utilities harness the power of big bang disruption? Paul Nunes, global managing director for Accenture’s institute for High Performance, shares his thoughts.
Today’s innovators are going after a new product entry strategy of being better and cheaper at the same time. This is technology enabled and allowing them to take customers away from incumbents very quickly.