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The Next Generation of Commerce

The 2015 Next Generation of Commerce study reports the changing needs and desires of the next generation of consumers, and how brands will need engagement strategies to meet them.

Overview

Brands and Platforms

Brand Engagement

INSTANTANEOUS, TRANSPARENT DELIVERY

Conclusions

As the next generation of consumers become this generation’s primary purchasing audience, brands will need to demonstrate engagement strategies that align with expectations in a fast-paced, online world that still has a personal touch. Partnerships with third parties and new technologies will help allow brands a renewed focus on consumer engagement strategies that encompass both native advertising and social strategies and tie together expectations for fast and consistent delivery.

DOWNLOAD THE ACCENTURE INTERACTIVE 2015 NEXT GENERATION OF COMMERCE STUDY (PDF, 1.08 MB)

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