Accenture Interactive surveyed more than 2,000 U.S. consumers, examining expectations for brand engagement in a changing commerce landscape, including preferences for branded content, the purchasing process, and delivery.
The report addresses such questions as:
What are the implications of crowdsourcing platforms, and what can brands learn from this trend?
Are consumers interested in the supply/demand formula, and how important is “real-time” interaction with brands for delivery?
What are the most impactful channels and moments for editorial brand content?
DOWNLOAD THE FULL REPORT (PDF, 5.58 MB)