In this era of convergence, major investments are required both to introduce enabling technologies to manage network expansion and to improve CSPs’ capabilities to appropriately manage service quality. Network analytics for CSPs can provide invaluable assistance in effectively targeting both types of investment: managing network expansion while maintaining network quality.
While the demand for data continues to rise, CSPs' revenue is failing to keep pace with the growth in network traffic. Meanwhile, substitutes for traditional voice and video—over-the-top and messaging services—continue to put pressure on overall average revenue per user.
A recent survey from Accenture highlights a CSP’s need for advanced tools to manage new traffic patterns and monitor service quality in this changing environment. Analytics is one such critical tool that will facilitate strategic network investment while at the same time helps ensure the maximization of return on these investments.